Retrospectives and new chapters

Posted by Sven Schlegel on

I met Willa in 2008, somewhere in the middle of nowhere, in the middle of the night. I had a load of banner material and needed someone to sew some bags. She made our first bag the same night and than it just rolled.


We started in Toronto and after a while found this sweet spot on 457 Roncesvalles Ave. We got our first industrial cylinder arm sewing machine – a Duerkopp Adler and began designing, sewing and collaborating with different artists, trying to fill the big empty space… with all the reclaimed material from tarps, bike tubes, airbags…

Three years down the road, after many long nights and many hard days things where starting to take a shape (perhaps somewhat obscure one ...) when the our building changed owners and we had to move out ... way out to the middle of beautiful nowhere, down the Snow Road Station on the Mississippi river.

Over the years of experimenting with all different kinds of materials, colors and shapes, many different ideas, people and projects (working with TED, Mercedes, Boeing, Alaska, Air Canada and many more)

Refined our designs, and the lines naturally narrowed down to the product we have today.

Willa’s print is alive in every bag produced by us. Her relentless commitment to quality and craftsmanship set the bar to the high standard we have today, safely leaving us with all the experience and knowledge gathered over the years. With over 10,000 hours of sewing, managing, and designing we happy to announce Willa as a World Class Master – Designer Maker.

It was a fun time and a huge roller-coaster of up and downs and we are really sad to see Willa go L The good news is J, that there is an awesome new label to be discovered;, her new website will be launched soon and in the mean time check her out on etsy.

Thank you Willa :)

Hooray! Hooray! Hooray!

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